A CRM solution helps you to better know and interact with your customers, your suppliers and your partners. It facilitates the interactions that your customers, suppliers and partners have with your company, and in an ideal case covers all your customer touch-points, supporting marketing, sales, and customer service & support as well as the customer herself.

CRM is about a strongly customer-centered view on your data and your business processes, but the requirements for the enterprise CRM solution also cover CRM-peripheral domains such as document management, multi-channel customer interaction, data warehousing, analytics, etc.