Component-based CRM Solutions
CRM applications have gained a pivotal role in many organizations today, because businesses have become more and more customer focused over the past decade and have realized the criticality of having strong CRM application support for their processes.
CRM as a stand-alone system is rarely the norm. A seamless functional
integration with a series of IT applications is often required, to
obtain optimal use of the CRM application (see Figure 1).
In the paragraphs below, we discuss the impact that this observation
has on your system development strategy and provide an overview of the
available technologies in some of the identified functional areas.
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